Privacy Policy

Welcome to Popular Mi Pte.Ltd. We respect your privacy and are committed to protecting your personal data in accordance with Singapore’s Personal Data Protection Act 2012 (PDPA) (rev. 2020).

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website https://www.popularmi.com.sg or purchase our sake products online.

1. Personal Data We Collect

When you interact with our Website and services, we may collect the following personal data:

• Identification details: Name, age (to verify legal drinking age).
• Contact details: Email address, phone number, delivery address.
• Account credentials: Username, password (if you create an account).
• Payment information: Credit/debit card details or other payment data.
• Order and purchase history: Sake orders, preferences, and delivery instructions.
• Device and browsing information: IP address, cookies, usage patterns.

2. Purpose of Collection, Use, and Disclosure

We collect and use your personal data for these purposes:

• To process and fulfill your sake orders, including coordinating delivery with our logistics partners.
• To verify your legal drinking age in compliance with Singapore laws.
• To manage your account and communicate with you about your orders, account status, or promotions.
• To provide customer support and respond to your inquiries.
• To send marketing and promotional materials only if you have given your consent by clicking and agree on privacy policy (you can opt-out).
• To improve our products, website, and services based on usage and feedback.
• To comply with legal obligations and regulations (especially regarding the sale of alcohol).

2.1 Important Notices

It is a mandatory for you to read this Privacy Policy together with any other data protection or privacy-related notices that we may issue from time to time, so that you are fully informed of how and why we collect, use, disclose, and/or process your personal data.

2.2 Consent

By accessing our website and/or using our services, you acknowledge and consent—without limitation or qualification—to the collection, use, disclosure, storage, and/or processing of your personal data as set out in this Privacy Policy and in accordance with the PDPA.

2.3 Revisions to this Policy

We may revise this Privacy Policy from time to time to reflect changes in legal, regulatory, or operational requirements. All updates will be published on this page, and where required under applicable law, we will notify you of any material changes. Your continued use of our website or services after such updates constitutes your acknowledgment and acceptance of the revised Privacy Policy.

2.4 Relation to Other Terms

This Privacy Policy is to be read in conjunction with any other applicable notices, contractual terms, and consent provisions that may apply in relation to our collection, use, disclosure, storage, and/or processing of your personal data. It is not intended to override such terms unless expressly stated otherwise.

3. Marketing Communications, Collection and Use of Photographs and Videos

Marketing Consent

By providing your email, contact details and clicking the privacy policy checkbox in our website, you consent and have agreed to collection and usage of photos and videos for marketing purpose and to receive marketing communications from Popular Mi Pte.Ltd. including promotional offers, product updates, and event invitations.

We will send you marketing communications, such as promotions, new product launches, and events.

We may collect photographs or videos that include your image (face or likeness) during our events, product promotions, or interactions on our website or social media platforms. These images may be considered personal data under the Personal Data Protection Act (PDPA) if you are identifiable.

Purposes:

• To promote our products and brand through marketing materials (e.g., social media, website content, newsletters, event recaps).
• To document events or customer experiences with our sake products.
• To enhance our community engagement and online presence.

You may opt-out or withdraw your consent for collection and usage of photos or videos of you, by notifying us before the events, including any sake promotion engagements or marketing materials, and send an email to us at: [email protected], and [email protected].

Please note that even if you opt-out of marketing communications, we may still send you important transactional messages related to your orders and account.

4. Disclosure of Personal Data

We may share your personal data with:

• Delivery and logistics partners to ensure smooth order fulfillment.
• Payment processors and financial institutions to handle transactions securely.
• Service providers assisting with website hosting, IT support, marketing, and customer service.
• Regulatory authorities as required by law, especially for age verification and compliance with alcohol sale regulations.

5. Protection of Personal Data

We implement reasonable technical and organizational security measures, including encryption and access controls, to safeguard your personal data from unauthorized access, alteration, disclosure, or destruction.

6. Retention of Personal Data

We retain your personal data only for as long as necessary to fulfill the purposes described in this Policy or to comply with legal and regulatory requirements.

7. Access and Correction

You have the right to request access to your personal data or correct any inaccuracies. Please contact us at [email protected]. We will respond to your request upon receiving your email.

8. Cookies and Tracking

Our Website uses cookies and similar tracking technologies to improve your experience, analyze site traffic, and for marketing purposes.

• You can adjust your browser settings to refuse cookies; however, this may affect certain functionalities of the Website.

9. Changes to this Privacy Policy

We may update this Policy from time to time to reflect changes in our practices or legal requirements. Significant updates will be posted on our Website. Please review the Policy periodically.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Popular Mi Pte.Ltd.
Email: [email protected]