Popular Mi is the exclusive distributor of Seto Shuzo in Southeast Asia, bringing the rich tradition of Japanese sake to the region. Seto Shuzo was established in 1865, is renowned for its meticulous small-batch brewing, using pure groundwater from the Tanzawa Mountains and time-honored techniques to craft exceptional sake.
After their renovation in 2018, Seto Shuzo wants to explore new possibilities for sake while valuing tradition and without being bound by conventional wisdom. With this in mind, they are taking on various challenges under the motto "Let's go crazy."
Our curated selection includes the acclaimed "Ashigarigo Zerogo∞ff ", brewed with hydrangea flower yeast, and "Setoichi Omachi", known for its perfect pairing with umami-rich seafood. Seto Shuzo's sake has even been featured at LA LISTE's prestigious gala dinner, marking a milestone in global fine dining.
More About Seto Shuzo
A Journey to Grab the Stars
To explore sake's ultimate potential, we journeyed to the heart of gastronomy in France with a single question: Can sake find its place at the French dining table? Partnering with top chefs, we confirmed that our sake not only complements but elevates fine cuisine, enhancing its flavors and creating a beautiful, lingering finish. This journey proved our belief that our diverse range of sake can harmonize with dishes from around the world, and we continue our quest to enrich global food culture, one perfect pairing at a time.
